What’s the Difference Between Landing page vs Website?

 

Landing Page:

1. Purpose: Primarily designed for a single marketing or promotional campaign with a specific conversion goal.
2. Content: Focused on a singular message, offer, or product, with minimal distractions.
3. Navigation: Typically limited navigation options to keep visitors focused on the primary call to action.
4. Design: Geared towards maximizing conversions with persuasive layout, headlines, and clear CTAs.
5. SEO: Often not the main focus for SEO, as they are often used in paid advertising campaigns.

Website:

1. Purpose: Serves as a comprehensive online presence for a business or individual, providing a wide range of information and resources.
2. Content: Contains diverse content, such as homepage, about us, services, products, blogs, and contact information.
3. Navigation: Offers a structured menu system with various pages and sections for visitors to explore.
4. Design: Incorporates a variety of design elements to accommodate different types of content and prioritize branding.
5. SEO: Typically designed with SEO in mind to attract organic traffic from search engines, with multiple pages that can rank in search results.

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